Social Media Minor Task- Bullet Train

 Bullet train is an action comedy film  directed by David Letch and starring Brad Pitt  as a former assassin who must battle fellow killers while riding a bullet train. 

To market the production they used the Momomon who is a character in the film had a TikTok account, audience was able to interact with the character like never before. They pushed beyond the broad audience boundaries made for other social platform, as we were allowed to play freely from behind the guise of a thristy homicidal mascot  She gave us the license to dive deeper into the wild subcultures within TikTok. She was a total success, firmly establishing Bullet Train with a younger audience as an original, clever comedy. By creating 60 original videos, we took this unknown character to 300K+ likes and more than 115K followers. 
 

Doing this not only created a great expectation for the film, but it also achieved a broader audience which i believe is what made the film so popular at the time. Focusing on character during branding and including extremely famous actors, this brought in an older audience who wanted to see these actors in actions but also a younger audience who liked the Momomon and the interactions created a connection between the film and the audience.

Bullet train character momomon character. Momomon had it's TikTok account and 

even funko pop made for it.