Social Media- General Takeaways/ Plan

After doing research for the social media task, i got some great inspiration for what I want to do. Through the research I learned that every social media marketing campaign has a goal and a target audience.  

For Project X the target audience as teenagers and young adults, the goal with their marketing was to begin a new trend with social media as they were the first ones to use live comments and opinions towards marketing.  Barbie did the same thing by having an extreme well though marketing production by becoming partners with brands that teenagers and young adults who used barbie once upon a time, incrementing the 'Barbie World' into their everyday lives, by having the barbie burger, having barbie themes clothes at Zara, stimulating a feeling of nostalgia and creating high expectations for the film. Bullet Train had sort of a different approach as its target audience would vary from Kids, to teenagers to Adults. They did this by having actors that were an icon back in the day, attracting the more mature audience, but also having this sort of doll which attracts kids and teenagers since they used social media to have the character directly interacting with the audience on TikTok which blew up immediately  reaching more than 300+ likes in a matter of hours. Although the target audience of the film people who lives in Japan and Asia the film blew up World-Wide but it a lot more popular in Asia than the rest of the world. 

My target audience for the the production is mainly American teenagers and young adults, creating sort of the 'American dream' nostalgia, which is viewed world-wide by teenagers, and pre-teens as they believe that is what their teenage years is going to look like, but that is farther from the truth. As I was growing up movies and shows that represented that 'dream' were everywhere, but for this new generation of pre-teens there are barely any movies that represent that and that feeling, and that is a big reason why I want to make something that gives that feeling of excitement, looking foward to the next couple years of your life. Which is why my main focus will be TikTok as it is the platform that most teenagers are addicted to, I want the audience to feel a special connection to the character by having interviews and them answering comments , etc. 

I will also use Instagram but in a more formal way and not interacting as much as I feel like Instagram needs a higher level of formality than TikTok, so I will mainly be using it to post short clips, trailers, posters, countdowns on Instagram while on TikTok I want to seek a deeper level of connection with the audience.